Blog Action Day

I don’t think I’m alone in feeling like I don’t do enough for the environment. I do the easy things and sometimes make an effort to do the things that require a little more effort too, but not quite often enough. What stops me apart from laziness however is a lack of information and a lack of resources a lot of the time. And, even with the best of intentions, it’s often easy to get the wool pulled over your eyes and slip up when you think you are being ultra green. And I know I’m not the only one who feels this way.

But, hey, no-one gets it right all of the time and the most important thing is to make an effort. And, if you can manage to be green without too much extra effort as well, all the better.

So today, on Blog Action Day, I thought I’d share a few sites with you that may just help you make being green that little bit easier.

First up, it’s the wonderful site The G Living Network. Practically a one-stop-shop for all things green, as well as all things stylish, as they themselves say, it’s “The darker, cooler side of green, featuring smarter design, style, nature, technology, food, music and knowledge. It’s about having fun as we re-think the way we live now and how we will shape the future.” With sections on style, design, Hollywood, music, , fitness, the home and garden, nature, tech/science, vehicles, fun and food, it also has a whole host of videos to look at and green news from all over the world for your perusal, as well as an ‘insider community’. If you want everything in one site, you really don’t need to go much further (unless you’re looking for something a bit less American...).

If you do want to look further however, a great blog to follow is greenormal. As well as giving commentary on many up-to-date issues in the ‘green’ world, it also has a link to nice little site called Do the Green Thing which gives you a nice, easy action to do each month and a community to share with whenever you’ve done it. Other favourites of mine also include FAIR* Ethical Creative Consultancy which although not updated as often as greenormal, provides a lot of food for thought. Makehope, TreeHugger and New Consumer are also great sites to visit.

Given my earlier statement, you may be forgiven for thinking that I’ve just posted a load of links for Blog Action Day because I’m being lazy and can’t be bothered thinking of an in-depth post to tackle the issue myself. But, the reason I’ve really done it is because, apart from the fact that I’m not an expert in this area, I think the best way to tackle it is to share information and resources. Because I know I don’t have all the answers, but slowly, I’m learning more about what I can do, small and large, to make a real difference. But maybe your interests are different to mine, budget smaller/larger, resolve stronger/weaker. Better then to give you the tools yourself to go forward rather than sit here preaching to you.

So, I hope these sites will be of some help to you, and as well as educating you a little more, will also bring you some enjoyment. They have for me.

Happy Blog Action Day everyone!

Blog Action Day

Hola todos, estoy espalda. A little browner than before, but just a little (I was spending half my time in a classroom after all – and it was also Feria time in Malaga...).

But now it’s back to business. And back specifically to the business of exactly why you should love marketing. Even more specifically today, why you should love this side of marketing - blogging. The reason? Well apart from the obvious, such as allowing you to keep up with the trends and news in your industry, giving you and/or your company a voice worldwide and being a great source for inspiration; it also allows for people to unite for a good cause – in this case, Blog Action Day.

And what exactly is Blog Action Day you may ask. Well... “On October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind - the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.”

Simple, easy to do, and hopefully it will be fairly effective. I think it’s an issue that everyone is interested and concerned about, and even if not, like to make rumblings as if they are so as to look PC. Regardless, with an initiative like this, it again brings the issue into the public eye – this time minus the carbon footprint of the celebrities using their private jets to fly from venue to venue.

I know of course that in the grand scheme of things one day is nothing; it takes a concerted effort all the time. However, it’s yet another platform to discuss the issue through. Also, it’s a chance for us to share any knowledge or opinions that we have through a medium where it can be viewed at any time and long after October 15th. The more we know about the issue and the more we learn about what we can do to combat it, the better – this is a perfect way to do it. Saying that, I’m not sure yet what I’ll be blogging about and whether I’ll be adding anything new, but that’s not the point, the point is to join in and draw attention.

I found out about the initiative through Nicola Davies, who in turn found out from Mashable. The website can be found here and signing up can be done here. I’m going to go and do it now. I hope all you other bloggers join me!